Privacy Policy

1. Introduction

Welcome to Eaploud, a social media analytics platform designed for TikTok and YouTube creators. This Privacy Policy explains how Eaploud (“we,” “us,” or “our”) collects, uses, stores, and protects your personal information when you use our platform. By accessing or using Eaploud, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

We collect the following categories of information to provide and improve our services:

• Social Media API Data: When you connect your TikTok or YouTube account, we access data through their respective APIs, including your profile information, video metadata, engagement metrics (views, likes, comments, shares), and audience analytics.
• Authentication Data: We collect information necessary to authenticate your social media accounts, including OAuth tokens and basic account identifiers.
• Usage Data: We automatically collect information about how you interact with our platform, including pages visited, features used, timestamps, and device information such as browser type and operating system.
• Cookies and Similar Technologies: We use cookies and local storage to maintain your session, remember your preferences, and improve your experience on the platform.

3. How We Use Your Information

• Providing Analytics: To generate insights, dashboards, and reports about your TikTok and YouTube content performance.
• Service Improvement: To analyze usage patterns and improve the features, performance, and reliability of our platform.
• Security: To detect, prevent, and address technical issues, fraud, and unauthorized access.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on the following legal grounds:

• Consent: When you connect your social media accounts and authorize us to access your data through their APIs.
• Legitimate Interest: For improving our services, ensuring platform security, and conducting analytics on aggregated usage data.

5. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:

• Service Providers: With trusted third-party providers who assist us in operating the platform (e.g., hosting, infrastructure), subject to confidentiality obligations.
• Legal Requirements: When required by law, regulation, or valid legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice to you.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with our services. When you disconnect your accounts or request deletion, we will remove your personal data within a reasonable timeframe, except where retention is required by law or for legitimate business purposes such as resolving disputes.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• GDPR Rights: If you are in the EEA, you have the right to access, rectify, erase, restrict processing, data portability, and object to processing of your personal data. You may also withdraw consent at any time.
• CCPA Rights: If you are a California resident, you have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of your information (though we do not sell personal information).

To exercise any of these rights, please contact us at privacy@eaploud.com.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure token storage, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Services

Our platform integrates with the following third-party services, each governed by their own privacy policies:

• TikTok API — for accessing your TikTok profile and video analytics.
• YouTube API (Google) — for accessing your YouTube channel and video analytics.
• Third-party hosting and infrastructure providers for platform operation.

10. Children's Privacy

Eaploud is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal data, please contact us at privacy@eaploud.com.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction. We take appropriate safeguards to ensure that your personal data remains protected in accordance with this Privacy Policy, including the use of Standard Contractual Clauses or other approved transfer mechanisms where applicable.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on this page with a revised “Last updated” date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at privacy@eaploud.com.